Information is the ticket. I’m sure you’ve seen the classic movie Charlie and The Chocolate Factory. Everyone, young and old, wanted a golden ticket. However, there was one problem. Only five tickets were available. In today’s world, information is the golden ticket and the good news is information is not limited. In fact, it could be argued that we have too much information. From television and social media ads to the internet, apps on our phones and music, information is consistently being poured into every inch of our lives. However, the real value is in understanding how to determine which information is useful and how to apply that information in a way that will create tremendous value for others.
I recently met with the director and professor of library and information science at a major university. Her passion for information is truly unparalleled. She understands that information gives you many choices. Having the right information at the right time, coupled with the right intent is an unstoppable formula for success. We get paid based upon the value of the information we share and how well we present that information to others. You can possess the winning ticket, but if you’re not aware that you have the ticket you won’t get paid. Having the right information with the wrong presentation is like being at the right airport with the right ticket but waiting at the wrong gate. Basically, you’ll never make it to where you’re trying to go. The same hold true for the wrong information. Having the right presentation with the wrong information is the equivalent of having a good dream then waking up to realize that it was only a dream. I would like to share with you four ways that will help you become successful when sharing information.
- The only important information is information that you can use. If you can’t use it, it’s not important.
- Share information only with those who can use it. Your information is valuable and you don’t have time to waste sharing it with people who don’t want it. There’s a group of individuals who want, need, and desire your information. These are the people with whom you must spend your time.
- Understand how to present your information because people are buying the combination of the two (presentation and information). Knowing your audience is the key. Give them what they want while providing them with more of what they need.
- Make them feel lucky you decided to share your information with them. Present your information in a way that makes them feel as if it was tailor made just for them.